New solution combines ad tracking and audience data as CTV viewing surges in India
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
Consumer goods giants slash budgets amid sluggish demand, dragging ad volumes down 10 per cent
The new tool helps in decoding consumer sentiments in the Indian marketplace.
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
