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MUMBAI: It has taken quite a while but media research agency Tam has finally got its Elite Panel up and running. This latest value addition for...
MUMBAI: News is here to stay and the market still has the capacity to absorb new entrants in a sector that has been witnessing explosive growth...
MUMBAI: In response to the latest NRS 2005 (National Readership Survey) findings that showed an increase in the television and satellite universe numbers, Tam Media Research...
MUMBAI: TAM India will be presenting three papers at the WAM conference in Canada this June. This comes close on the heels of TAM’s success at...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
