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MUMBAI: Brands need to hold on to consumers through a constant engagement process. Digital conversations are important but not many brands are using it enough. A...
MUMBAI: Disruptive innovations like the Indian Premier League (IPL) can break through a cluttered market, several experts said. Kolkata Knight Riders CEO Venky Mysore noted that...
The Indian Premier League (IPL) promises huge space for revenue growth. The team franchises will have to focus on building the brand consistently, project a healthy...
The Indian Premier League (IPL) is set to revolutionise the cricketing economy, draw in a new bunch of younger audiences with the T20 format, reinforce India’s...
