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London: BP's Blind Date(Spain),Milka’s Christmas adGive to those who give the most(Germany) and HSBC’s CSR Birmingham(UK) are the most effective adsfrom around the world in2019, according to...
The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the...
NEW DELHI: Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales, says Kantar CEO global media...
MUMBAI: Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be...
MUMBAI: The COVID19 crisis has changed the average Indian’s life. With schools and colleges being shut coupled with corporates and governments encouraging employees to work from...
