Sun TV was at the pole position after a hiatus, ICC World Cup saw the return of Star Sports 1 Hind
The campaign is conceptualised by Crayons Communications
More than 60 per cent ads on TV and OTT platforms are tech ads.
Crosses over 10 cr cashback to users via Predict & Win in the 1st week of IPL
The campaign comprises of several films which will be featured across media