The NFL SuperBowl generated $600 million in revenue; the IPL deserves a spike in ad spends.
Two products – a premium one with originals and another with library will be introduced.
The IPL’s huge fan base makes it an ideal platform to launch new brands.
Too Yumm’s IPL strategy makes for an interesting case study for any marketer.
Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year....
