The brand has allotted 60-70 per cent of its marketing budget to digital medium.
The brand is currently looking at a 2X growth this year from previous year’s festive season.
IPL continues to attract strong consideration from advertisers and add to the year on year growth
From lifting spirits to promoting unity, anthems have become synonymous with IPL
There was a significant increase of 19 and 22 per cent in the advertiser and the brand count.
