The request for proposals will remain for purchase till 31 March.
Upstox outbid GROWW to sign a multi-year deal with the league.
ASCI received 6,527 complaints of ads with false claims last year, of which 2,357 were upheld.
The value of the IPL ecosystem has fallen by 3.6 per cent to Rs 45,800 crores post-2020 season
Categories like ed-tech, OTT, social, and hand sanitisers went big on TV.
