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KOLKATA: It has been only one year since Disney+ entered the streaming war but the growth has been phenomenal. The streaming service from The Walt Disney...
MUMBAI: The Advertising Standards Council of India (Asci) has, for the past few weeks, intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL)....
NEW DELHI: IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report,...
NEW DELHI: IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with...
NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency,...
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