MUMBAI: Sony Pictures Networks (SPN) India (erstwhile Multi Screen Media) with its recent foray into regional cricket league has given the sports industry an alternative to...
MUMBAI: The speculations are finally over. The Indian Premier League (IPL) will be an eight team affair in 2016 as the Board Control for Cricket in...
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: With an aim to expand its Indian localisation strategy as well as furthering its interest and association in sporting events, Chinese multinational manufacturer of smartphones...
NEW DELHI: The controversy ridden Indian Premier League (IPL) has got its third official sponsor in less than nine seasons of the tournament, with Chinese smartphone...