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MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: With an aim to expand its Indian localisation strategy as well as furthering its interest and association in sporting events, Chinese multinational manufacturer of smartphones...
NEW DELHI: The controversy ridden Indian Premier League (IPL) has got its third official sponsor in less than nine seasons of the tournament, with Chinese smartphone...
MUMBAI: As digital players strengthen their content, pricing and marketing strategy in the country with the impending opportunity that will be provided by 4G players, Eros...
MUMBAI: PepsiCo’s notice to BCCI to withdraw its sponsorship from the Indian Premier League’s (IPL) next leg has come as yet another setback to India’s most popular...
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