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Mumbai: The pervasive impact of social media has not only transformed our personal experiences but also woven itself intricately into the societal fabric. This transformation has...
Mumbai: Micro-influencers are stealing the show. With a social media presence that is larger than a normal person, but smaller than that of a celebrity, micro-influencers...
Mumbai: Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world’s largest creator discovery platforms. As a frontrunner in tech solutions...
Mumbai: For many decades, we have relied on traditional media outlets like television, radio, and print for our information and entertainment, consuming content created and curated...
Mumbai: Influencer marketing is not always about celebrities endorsing goods and services for big brands. In fact, the new way of marketing in the digital world...
