The Bloomingdale PR CEO on measuring communications through business outcomes, navigating brand backlash, managing creator compliance, preparing for crises and building resilient agency teams.
The campaign, powered by Animeta and Publicis, racked up 400M+ views and Cannes honours
The influencer tech platform ropes in adtech veteran with 20+ years of experience to scale ops
Ex-Doubleverify exec joins influencer agency to push innovation, scale campaigns and drive growth
The influencer brand shifts hands as Good Glamm tightens its fiscal corset
