Peak concurrency of 80 mn was reached when Kohli was batting on 95 against NZ.
ICC WC'23 saw 24 per cent indexed growth vs WC'19 in the first 23 matches.
Focus on digital experiences for passionate cricket fans worldwide
Fans have exclusive opportunities to interact with commentators on Threads.
The ICC unity flag will also be used in ‘match opening anthem ceremony’ throughout the tournament.
