The surge in viewership was further highlighted by extraordinary total watch times.
Participation was basis a social media contest that was announced before the tournament.
Will zooming viewership on Disney+Hotstar and TV, and new advertisers boost the company's profits?
ICC WC'23 saw 19 per cent indexed growth vs WC'19 in the first 39 matches.
ICC WC'23 saw 22 per cent indexed growth vs WC'19 in the first 31 matches.
