The report surveyed 50,000 consumers, 500 brands across key markets including India.
He has moved from dentsu International.
His last stint was at Edelman as SVP, national planning and strategy head.
Bassi joined the group in April 2020 as chief strategy officer.
Elevates Arindam Sengupta as chief client officer & Prashant Tekwani as head, Mumbai operations.
