Sulagna Chanda and Neha Gupta named as AVP in strategic planning & client servicing respectively.
The joint entity will be led by QED founder & CEO Anisha Singh Motwani.
The study helped boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
Banerjee moved from Business Insider as deputy editor.
Havas Creative India's M Lahiri & Havas Media Group India's U Mohan will jointly lead the mandate.
