Does the Indian TV broadcast industry want TAM? In one word, the answer is No. Definitely not in the form and manner it is monitoring TV...
(Hindi GEC Star Plus features in this the second of our series on what TV channels are doing in the digital and social media space) It’s...
Nitesh Kripalani is a man on a mission. His weapons: a MacBook Pro, a high tech smartphone and a 3G internet connection. His battleground: Facebook, Twitter, YouTube...
The early exit of BBC Entertainment and focus on target segmentation marked the English general entertainment channel (GEC) genre as digitisation propelled change in 2012. Audience...
It took a lot of frisking around in bed in the buff – with first, women,and then men – for the camera to transform an Indian...
