Broadband
Excitel Broadband launches AI-led Ganesh Chaturthi campaign #AagmanApnoKa
Campaign shows how broadband connectivity can bring families together during festive moments
GURUGRAM: Excitel Broadband has launched #AagmanApnoKa, an AI-led campaign for Ganesh Chaturthi that explores how technology can help families stay connected when work, education and opportunities take loved ones to different cities and countries.
The campaign film follows a family welcoming Lord Ganesha home, while relatives who cannot attend in person join the puja through a video call. The virtual interaction becomes part of the celebration, highlighting how reliable connectivity can bridge physical distances during important family occasions.
The campaign ends with the message, “Har Connection, Apno Ko Kare Kareeb.”
Excitel Broadband chief marketing officer Aditya Jain said the campaign moves the conversation around connectivity beyond speed and performance to the experiences it enables. He added that Ganesh Chaturthi offered a familiar cultural setting to explore changing ways of staying connected, with AI used to present the story in a contemporary format.
#AagmanApnoKa is live across Excitel’s social media platforms. The campaign follows the company’s recent marketing initiatives, including its association with the DP World Women’s Asia Cup 2026.
Founded in 2015, Excitel describes itself as India’s fourth-largest fibre-to-the-home broadband network, serving nearly one million customers. The company operates through a partner-led distribution model and offers unlimited data plans without data caps.
