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MUMBAI: FMCG major Procter & Gamble (P&G) increased its ad spend by 25.95 per cent in its financial year ended 30 June 2012. The company spent...
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...
MUMBAI: Swimming against the slowdown tide in the economy, fast moving consumer goods (FMCG) giant Hindustan Unilever has upped its ad spends by 29.5 per cent...
MUMBAI: Indian FMCG major Dabur India has upped its ad spends in the first quarter of the fiscal by a whopping 51.31 per cent over the...
MUMBAI: Mobile application provider Nimbuzz has shifted its headquarters from the Netherlands to India and is now strategising to introduce innovations in the segment to create...
