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NEW DELHI: FMCG brand Mamaearth has appointed Jayant Chauhan as chief technology & product officer. In his new capacity, Chauhan will oversee the overall product strategy...
NEW DELHI: Century-old FMCG brand Hamdard Laboratories India is expanding its product portfolio with the launch of Natural Blossom Honey. After observing the rising consciousness in...
NEW DELHI: Lay’s, the potato chip brand has been at the helm of influencer marketing through its campaigns for some time now. Last year, it was...
NEW DELHI: FMCG major Dabur India has reported a 19.5 per cent surge in net profit in the second quarter of 2020-21, backed by an increased...
NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency,...
