Late ad veteran honoured for reshaping Indian storytelling and creative communication
Adhesives major rides strong demand and cost tailwinds to a steady profit lift
The adhesive brand's last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
When thieves struck the Louvre, Fevicol seized the moment, gluing humour and brand genius together.
MUMBAI: The lights went out on Indian advertising this Diwali. Piyush Pandey, the wordsmith who turned bus rides and roadside tea into unforgettable campaigns, died on...
