LocalCircles survey finds 57 per cent of households plan discretionary purchases, as savings, inflation and cautious budgets shape festive demand
Gen Z and Tier 2-plus buyers fuel demand as Amazon's Great Indian Festival boosts seller sales 3.5-fold
The festive sale features discounts on kitchen appliances, cookware, dinnerware, bedsheets and home décor
Gen Z shoppers lead the surge, while non-metro markets account for 82% of orders and fashion sellers nearly double
Amazon orders double year on year as Flipkart records 6.3 million concurrent users amid demand for electronics, fashion and beauty
