The 11 to 20 October campaign combines Navratri, Durga Puja and Dussehra in interactive mobile first experiences
‘Unwrap the Joy of Celebrations’ brings six Bengali traditions to life through special packs, a Kolkata Metro wrap and interactive newspaper ads
Creator-led festive campaigns may reach 7,200 brands as spending rises 29 per cent in 2026
Brand refreshes gifting range with packs from under Rs 100 to Rs 575
'Legends of Onam' and 'Unspoken Onam Ritual' span print, TV, radio and digital
