Don’t wait for Diwali. Start Your Glow-Up Now’ promotes a 30-day regimen with a festive buy-one-get-one-free offer
The 110 year old Mumbai mithai brand teams up with rapper Mohak for a 70 second film shot inside its Marine Lines store
Brands must match creators to shopper needs, from product discovery and research to the final purchase
Jewellery brand deploys 300+ billboards targeting 5 million-plus impressions amid a 360-degree festive push
Playbook recommends five months of connected marketing as creators, AI and smaller cities reshape festive shopping
