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SINGAPORE: “Advertising and campaigns are not dead,” said the red-frame bespectacled executive on stage. “Whosoever says that is foolish. The TV commercial is changing from three seconds...
MUMBAI: The hugely popular laugh riot has now gone beyond making a mark on television. We’re talking of Colors’ top-rated non-fiction show Comedy Nights with Kapil...
MUMBAI: McDonald’s and RAPP India have recently launched the #McDElections campaign for the launch of two premium burgers – the Grilled Chicken Royale and the McPaneer...
MUMBAI: While social media is an important ingredient of the digital mix of most Indian brands today, many aspects like video are nowhere close to realising...
MUMBAI: Social-mobile-video marketing is an area waiting to be explored, at least in the Indian context. However, players like Digital Quotient – which already has a...
