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MUMBAI: The news of Facebook acquiring video advertising company, LiveRail didn’t really come as a surprise. It was in March when Facebook first began offering...
MUMBAI: Missed call: most of us have used it at some time or the other to connect with our friends when we are low on our...
MUMBAI: With ever changing media dynamics, consumption patterns have been fluctuating too. Media fragmentation is a concern that media planners need to deal with more care. ...
MUMBAI: Today, disruption is the operative word and brands of all hues are harnessing the digital medium to create cutting-edge communication. However, online audiences are very...
NEW DELHI: Even as millions of soccer fans from around the world will be glued to their television sets to watch the 2014 FIFA World Cup,...
