Ad Campaigns
RAPP India launches McDonalds Royale Burger through McDElections campaign
MUMBAI: McDonald’s and RAPP India have recently launched the #McDElections campaign for the launch of two premium burgers – the Grilled Chicken Royale and the McPaneer Royale, in their menu.
Phase 1 of the campaign kicked off with all the McDonald’s foods seemingly electing the leader amongst their candidates. The cast included a number of participating candidate burgers each with an interesting personification and McDonald’s foods that play their supporters. With the just to be launched Royale Burger duo threatening to sweep the polls.
Each of the candidates had a manifesto (on www.mcdelections.in) that was designed to help them win the McDElections in the light of the threat from the new Royale Burger Duo. The prelaunch viral video, done for Phase 1, mimics a classic TV interview of two of the candidates McSpicy Paneer and Chicken Maharaja Mac.
Facebook posts and banners set up the context of the McDElections with the candidates and their supporter foods all campaigning for victory.
But the inevitable happens, and the Royale Burger Duo wins the McDElections and forms the McDSenate. And the campaign moves to phase 2.
The Phase 2 Viral video (https://www.youtube.com/watch?v=MoJMVxrH8wI) had the first interview of the Royal Burger Duo after they swept into power. The Royale Duo talk about their manifesto and the many “Right to Taste” bills that they intend to pass like ‘Burgers must be eaten with two hands’ and how one should enjoy eating a burger like a king, and savour each bite. But even as they have come into power the voices of dissent can be heard and the Chicken Maharajah Mac and the Spicy Front are quite vocal about the fact that they will either give the Royale Duo a tough time from the opposition or skeptical about how long the Royale Duo will last in Power.
Two interesting aspects of this campaign are the Breaking News section and the Twitter campaign.
The Breaking News section which constantly refreshed captured the action in the McDElections eg – ‘McVeggie Burger calls for all Veggies to unite in a bid to fend off the Royale Challenge’ or ‘Royale Duo mobbed in Mumbai’. It also got featured on Facebook and on www.mcdelections.in
The twitter campaign drew inspiration from the action in the Lok Sabha Elections using #mcdelections tweets crafted around real life stories of the current elections.
The latest from McDonald’s India is the ‘Know Your Royale Burger’ contest to check how well the people know their Royale Burgers. There will be 40 lucky winners announced everyday, who can win their Royale burger vouchers.
The McDonald’s India Twitter handle (@mcdonaldsindia) will also launch the ‘Right To Taste (RTT)’ and many more exciting competitions shortly.
Says Rameet Arora, Senior Director Marketing & Menu Management, McDonalds India “Capturing the mood of the customer and the buzz in the air is always a trick that elevates campaigns and gives them life. The McDelection campaign did just that! The Royale burgers launch got a fitting launch platform through this highly engaging and interactive digital campaign”.
Says Venkat Mallik, President RAPP India, “The McDElections campaign has provided us with a fantastic platform that helps us set up the food value of current and new Royale Burgers from McDonald’s mixed in with the spice that the election brings in. The wide cast of characters with 7 candidates and many supporters has helped us build a property which can potentially go on for a really long time ahead. The campaign lends itself extremely well to all parts of the digital landscape and we have used Facebook, Viral Videos, Youtube, a Microsite, Twitter and Banners”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
