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NEW DELHI: The mobile appears to be leading the increase in media ad spending this year, at least in the United States. Total ad investments...
NEW DELHI: Facebook chief operating officer Sheryl Sandberg today told Prime Minister Narendra Modi that India is a very important country for Facebook, considering the high...
MUMBAI: The news of Facebook acquiring video advertising company, LiveRail didn’t really come as a surprise. It was in March when Facebook first began offering...
MUMBAI: Missed call: most of us have used it at some time or the other to connect with our friends when we are low on our...
MUMBAI: With ever changing media dynamics, consumption patterns have been fluctuating too. Media fragmentation is a concern that media planners need to deal with more care. ...
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