Mobile phones lead with up to 40 per cent of GMV as 6 crore to 6.5 crore shoppers drive online festive purchases
1.6 lakh creators drive growth as Tier 3 and 4 markets generate 66 per cent of orders
Hair oils, shampoos and foods lead growth as rural demand outpaces urban markets
Nano creators, homemakers and young graduates fuel growth beyond India’s metros
Redseer sees H1 surge front loaded as price hikes and quick commerce reshape shopping
