Study of 250 campaigns finds culture-led creativity drives stronger impact.
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
In the battle for media muscle, WPP Media has not just held its ground, it has doubled down.
NDTV and Dettol unveil innovations to turn citizens into agents of change
Shashishekhar Mukherjee's departure from hygiene giant highlights churn in India's FMCG space
