The Dutch brewer hands creative duties to Publicis, WPP and Stagwell, and keeps dentsu for media in a leaner, more focused marketing model
Rs 180–220 crore deal signals centralised strategy across group brands
Senior leader to steer brand partnerships and live experiences in fast-evolving space
Closed review ends decade-long tie-up; Xbox remit may remain with Dentsu
Former dentsu finance leader steps into regional role after 11 years
