MAM
Asad Khan joins dentsu as head of experience
Khan returns to dentsu after senior digital roles across search, content and UX
MUMBAI: Asad Khan has returned to dentsu as head of experience, taking on the role in Singapore as the agency group looks to strengthen its experience and digital capabilities.
Khan announced the move on LinkedIn, describing it as a “full-circle moment” as he returns to dentsu for a new opportunity at a larger scale.
In his new role, Khan will bring more than 15 years of experience across search, content, digital strategy, UX and performance marketing. His career has included senior leadership positions at First Page, iProspect and Performics India.
Before rejoining dentsu, Khan spent nearly four years at Singapore-based digital agency First Page. He served as digital director from July 2024 to March 2026, leading integrated digital strategy and enterprise client growth across APAC.
At First Page, Khan managed a portfolio worth more than $1 million in annual revenue and worked with cross-functional teams spanning SEO, content, conversion rate optimisation, web and UX. He also advised clients on changes in search behaviour, including AI and large language model-driven discovery.
Earlier, as SEO director at First Page, Khan was responsible for scaling search strategy, teams and operations while expanding the agency’s capabilities across CRO, app-store optimisation, marketplace SEO and emerging search solutions.
Long experience in search and performance
Khan’s previous stint within the dentsu network includes nearly four years at iProspect, where he rose to vice president after serving as senior director for search and content.
At iProspect, he led SEO and content strategy, managed key integrated search accounts and oversaw business development, revenue forecasting and profitability. He also served as practice head for SEO and content, while developing new offerings including YouTube SEO, organic branding, voice search optimisation and search reputation management.
Before iProspect, Khan spent nearly eight years at Performics India, progressing through roles including analyst, business manager for SEO and brand reputation management, group head for SEO and associate director for SEO and performance content.
During his tenure at Performics India, he led SEO initiatives for e-commerce and APAC markets, including regional work for Samsung. He also managed multidisciplinary teams and worked across sectors including BFSI, FMCG, e-commerce, consumer durables, real estate and telecom.
His experience includes working with brands such as Samsung, McDonald’s, Dabur, Nykaa, Pepperfry and HDFC Life.
Khan holds a bachelor’s degree in electronics engineering from Ramrao Adik Institute of Technology.
His return to dentsu brings together his earlier agency experience with a broader digital remit, at a time when search, content, experience and AI-led discovery are increasingly converging.
