New DSGCP–Meta–ViralMint study warns brands to fix systems as scaling gets tougher
Young audiences, creators and GenAI power a sector racing toward $47 bn by 2029
Attendance nudges higher as YouTube and influencers muscle onto the market floor
Mumbai startup promises to end the guesswork in pairing brands with content creators
YouTube, TikTok and global studios flood the Croisette at TV’s biggest market
