Tier 2 creators, AI tools, and short-form videos fuel strategic shift in digital adEx
Creators focus on how do I make something I love as against influencers who want audiences
It is claimed to allow brands and creators to collaborate easier and better thanks to its tools
A Unesco study found that 62 per cent influencers don’t check for facts before posting
The vision: build a platform where creators can share unique stories, enhancing visibility
