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MUMBAI: What’s in a brand? Quite a lot, if you ask the folks at the newly minted Epic Brand Institute. The Epic Brand Institute (EBI) has...
MUMBAI: When a candy meant for grown-ups causes a social media frenzy and movie stars post about it for free, you know you’ve struck marketing gold....
MUMBAI: Publicis Groupe has pinched Coca-Cola’s lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed yesterday. The French advertising giant...
MUMBAI: In a splashy move that coincides with the festival of colours, corporate affairs veteran Viraj Chouhan has jumped ship from PepsiCo to join the RP-Sanjiv...
MUMBAI: SLMG Beverages – Coca-Cola’s largest Indian bottler – is brewing up a storm with ambitious expansion plans that would make even the most hardened business...
