New low-cost cinema format targets tier-II and tier-III markets with Rs 1.9 crore screens
Ahead of The Odyssey, director says viewers prefer authentic storytelling over AI-generated 'slop'
From Telugu mass entertainers to Malayalam content gems, regional industries outpaced Hindi cinema
Industry leaders back MIB move to curb Rs 224 billion annual losses from digital theft
They form a potent combination and brands which understand and adapt the two stand to win
