Crosses $500 mn in North America in seven days after $360 mn opening weekend
New low-cost cinema format targets tier-II and tier-III markets with Rs 1.9 crore screens
Ahead of The Odyssey, director says viewers prefer authentic storytelling over AI-generated 'slop'
From Telugu mass entertainers to Malayalam content gems, regional industries outpaced Hindi cinema
Industry leaders back MIB move to curb Rs 224 billion annual losses from digital theft
