The live matches will be screened across Inox multiplexes in more than 25 cities.
The festival will be held in Goa from 20 – 28 November
This festive season will witness a 10-15 per cent hike in ad spends, say the experts.
PVR is fast ramping up its capex plan to open 125 screens by the end of the current fiscal.
After the US, Japan, China, and the UK, India will soon rank 5th largest TV ad market in the world
