It is a series of three ad films showcasing instances where such qualities are brought to life.
The #HarTVJingalala campaign conceptualised and developed by Chimp&Z Inc.
The brand's latest film celebrates Bengali households and a delicious mutton lunch.
The DVC highlights the brand's commitment to nourishing skincare and gender equality.
The campaign was conceptualised by What Are You Saying (W.A.Y.S.).
