The core idea was to weave intergenerational friendship through 'The Flandy Song' anthem & video.
The campaign highlights how lunchtime pe lunch ke alawa kuch aur karna is not okay.
The campaign's stage one poses thought-provoking questions on the broad geopolitical discussion.
The aim behind the campaign is to redefine the way people celebrate festivities.
It aims set first-of-its-kind quality standards in the category.