MUMBAI: Those waiting with bated breath for the Indian Premiere League (IPL) have one more reason to hoot. The funny eggheads of the balloon bellies, gibberish...
MUMBAI: This general election may be the first among many, where media has been so extensively (and blatantly) used by political parties and their prime ministerial...
MUMBAI: Multiple creatives for a certain marketing initiative is nothing new today. Marketers come up with variants of advertising campaign to keep the target audience engaged,...
MUMBAI: MEC, a leading global media agency and a founding partner of GroupM, has designed and implemented an engaging digital campaign for Britannia Good Day biscuits....
MUMBAI: Soon after Prime Minister Manmohan Singh’s announcement that he isn’t in the race for the 2014 Lok Sabha election, the Congress party seems to be...