MUMBAI: Multiple creatives for a certain marketing initiative is nothing new today. Marketers come up with variants of advertising campaign to keep the target audience engaged,...
MUMBAI: MEC, a leading global media agency and a founding partner of GroupM, has designed and implemented an engaging digital campaign for Britannia Good Day biscuits....
MUMBAI: Soon after Prime Minister Manmohan Singh’s announcement that he isn’t in the race for the 2014 Lok Sabha election, the Congress party seems to be...
MUMBAI: With exciting offers, flexible interest rates and additional returns in form of freebies or points, the private banks are giving public sector banks (PSU) banks...
MUMBAI: Not very long ago, the television audience were charged when they voted for their favourite contestants on a reality show, then it was made free...
