The new campaign for Cadbury Chocobakes is conceptualised by Mondelez India and Ogilvy
Netizens took to social media to express their objection regarding the ad film
'Jo Khaaye, Kho Jaaye' campaign was starting to get predictable, says the agency.
The new product is a cross-pollination of the iconic Chocolate and Biscuit category
The Madbury campaign will be supported by a 360-degree communication