Launched two new flavours: Crispy Rabdi and Crunchy Cola.
The campaign is conceptualised by Ogilvy.
'Cadbury Fuse, Bhaari Hai' campaign resonates with the heaviness of Khali's personality.
A postgraduate from NMIMS, Gandhi has been an Ogilvy ambassador for 22 years.
The brand has launched its alphabet-embossed cookies encouraging family playtime.