Cadbury deploys 472 creators for 15.6M views, Hershey’s and Galaxy trail far behind.
How India’s top advertisers turned a 100-year celestial hurdle into a masterclass in contextual intelligence and lunar-timed logistics
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
Cadbury Silk sweetens Filtercopy’s Valentine micro-drama with reunion romance and unsaid emotions.
Gurgaon: Luminous Power Technologies has tapped Vivek Abrol as managing director and chief executive, signalling a sharper, more aggressive push into consumer energy, solar and sustainable...