Nearly seven years at JioStar behind him, the veteran dealmaker now takes charge of linear and digital monetisation for the Essel group broadcaster
From chemistry labs to campaign dashboards, Mumbai marketer's unconventional route pays off with move to global network
The appointment adds two decades of ad-sales muscle as Rusk looks to scale Alright TV! and its growing micro-drama slate
Alliance targets US, UK, UAE and GCC to boost cross border advertising and IPs
Former Viacom18 exec has reasons to bet big on scalable entertainment and sports properties
