The campaign created by Ogilvy India (South) targets digital-savvy youth.
Vivo had bagged the title sponsorship deal in 2018.
Created by DDB Mudra South, the campaign was launched in Tamil Nadu ahead of the festival
Makes the pitch in new campaign #CarKaYaar created by ^ a t o m
The 3-year deal will see My11Circle logo featuring on the Lucknow team jersey.
