Sreenivasan will head the Fluid team, which is the branded content vertical of the network.
Balancing the interests of a brand and a celebrity on endorsements can be challenging.
Actor Ranveer Singh comes in second at $158 mn, as per Kroll’s Celebrity Brand Valuation study.
Tasked with the team's IPL campaign, along with the brand film and on-ground & digital activations
Havas Media Group India, in partnership with YouGov has released the Pre-IPL Trends 2022 Report.