Delhi Assembly elections could be termed as one of the factors for this growth
Over 20 mn eyeballs of unique viewers were glued to the news channels screen
Hindustan Lever Ltd and Reckitt Benckiser were the top two advertisers.
In terms viewership, DD India fell substantially by 74 per cent to 181 vs 713 impressions
The NFL SuperBowl generated $600 million in revenue; the IPL deserves a spike in ad spends.