Sony Sab was the only Pay Hindi GEC in BARCs’ Across Genres on All Platforms list
PM Modi’s address also gained lower traction.
The channel grew by over 12 per cent to 657,000 weekly impressions.
Ramayan and Mahabharat garnered 545.8 and 145.8 million impressions, respectively.
Asks government to grant permission to consider such advertising as CSR activity
